Oreo & Betty Crocker Are Joining Forces On a New Baking Line

After several cookie launches, Oreo is hitting the baking aisle with new sweets. Betty Crocker introduced Oreo baking mixes and frosting this week.

The mixes will come in Oreo Brownie, Chocolate Cake, Lava Cake, and White Cake. Each will have actual Oreo bits. For additional Oreo delight

"That rich and creamy filling, the classic chocolate wafer crunch—our Oreo baking mixes will give you everything you've always loved about

Oreo Cookies, right inside your favorite Betty brownie and cake mixes," Betty Crocker said on its website.

On Jan. 22, stores countrywide will get the new baking products. The ingredients cost $4.22 and the icing $2.98.

Food-focused This week, @snackolator announced this dessert deal on Instagram, sparking enthusiasm in the comments. One Instagrammer

said, "It may not be good for you, but it's good for your soul." "That white cake mix is genius," said another.

Not the first time Oreo has partnered with a major baking brand. Mondelez and Pillsbury launched a Funfetti-Oreo baking line in 2021.

The product line comprises two cake mixes, one brownie mix, a buttermilk pancake and waffle mix, and vanilla Funfetti icing with Oreo cookie pieces.

Oreo launched three new cookie flavors in 2024, together with Betty Crocker. The brand released Gluten-Free Golden, Peanut Butter Cakester

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